The global brand 1xBet continues to support cricket development in countries worldwide.
In July, the company became an official partner of two European series in Germany: the Switzerland Women Tour and the German Super League in Hamburg.
The international cricket event, held from July 10 to 12, featured national women’s teams of Germany and Switzerland for a five-match T20I series. It is a major event for women’s cricket in Europe, offering the players an additional opportunity to showcase their skills and giving fans the chance to witness spectacular international competition.
Germany won the five-match series 4-1, ensuring their ranking in the Top 20 globally is maintained.
The next event is the German Super League – Hamburg edition from July 20 to 31, featuring 43 matches. The packed schedule will make the title race particularly intense, and fans can follow the tournament’s progress daily and root for their favorites. German Super League will feature 7 editions in all major German cities, and the final event will be the GSL Champions League, which will feature all winners of various GSL chapters to crown the ultimate champion of Germany.
As an official partner, 1xBet will have a prominent presence on both series. The brand’s logo will be featured on the digital mats behind the wickets, on eight digital boards, and in match commentary and social media videos. Broadcasts of the competitions will be available on leading live-streaming platforms, and games will be covered by all major cricket scoring platforms, including ICC, Cricbuzz, and ESPN Cricinfo.
“Cricket has become a truly international sport, and its development is impossible without focusing on new tournaments, regional leagues, and competitions. 1xBet considers it its mission to support cricket at all levels. The brand helps competitions gain more visibility and gives fans more reasons to follow their favorite game,” said the 1xBet representative.
The partnership with the women’s international series between the Germany and Switzerland national teams, as well as with the German Super League, reflects 1xBet’s global approach to supporting cricket.
The brand collaborates not only with renowned tournaments but also with promising leagues that are shaping the future of this sport in their respective regions. The new tournaments will help expand cricket’s audience, attract young players, and create more opportunities for athletes. By supporting such initiatives, 1xBet aims to contribute to the game’s development and strengthen its position worldwide.
